PowerTalk Patio

Check out the latest marketing and branding trends from thought-leaders inside and outside the RV industry in these ten 30-minute sessions taking place in the Industry Showcase (Exhibit Hall).


Tuesday, March 12

4:00 PM – 4:30 PM
  • Why State Offices of Outdoor Recreation (OREC) are Vital to the Growth of the RV Industry
    Please join a panel of State OREC Directors to learn more this important initiative and learn how the RV industry is leading the charge on Outdoor Recreation nationally.


Wednesday, March 13

1:00 PM – 1:30 PM
  • Bring the Outdoor Experience inside with Retail Design
    Jill Nickels, Gensler Digital Experience Design Leader, will review top trends in retail design that will enhance the buying experience your consumer is looking for to make the RV purchase.
1:45 PM – 2:15 PM
  • Getting Your Customers On The Water
    Many RV travelers want to paddle, but putting a canoe, kayak, or stand-up paddleboard on the top of an RV is difficult or impossible for most of us. The good news is that in the last decade, the variety and quality of inflatable and modular canoes, kayaks, and SUP boards has blown up. With a little education you can show your customers how adding a portable boat expands their possibilities, and it’s an easy add-on sale! Join Darren Bush, owner of Rutabaga Paddlesports in the session covering design, materials, and finding the best boat for your customers.
2:30 PM – 3:00 PM
  • The New Mainstream Hits the Road! Millennial & Multicultural Insights.
    Millennials now account for 38 percent of the 75 million active camper households in the U.S., up from 34 percent in 2016, and 51 percent say they plan to increase their camping this year according to the 2017 North American Camping Report. It is no surprise then that this vibrant and diverse segment is driving growth in RV sales, park visits and camping gear and accessories. This lively session, from Liz and Becky Arreaga with Mercury Mambo, will highlight the trends fueling this explosive growth and offer ways you can tap into this millennial mindset.
3:15 PM – 3:45 PM
  • How to Sell to Your Consumers with Adaptive Needs
    Many outdoor enthusiasts have adaptive needs. Learn from adaptive industry experts from the National Ability Center in Park City, Utah, on how to sell to this active consumer segment and the adaptations suggested for successful RVing.


Thursday, March 14

1:00 PM – 1:30 PM
  • The Dealer’s Digital Playbook: 20 strategies in 20 minutes to sell more RV’s using the power of the internet.
    Do you find digital marketing daunting? Do you ask yourself often, is the juice worth the squeeze? Don’t fret or put your head in the digital sand, join Rich DeLancey of Level 5 Advertising for 20 digital strategies in 20 minutes. It will be a fast pace, plain spoken talk. No IT Degree required.
1:45 PM – 2:15 PM
  • Do Well by Doing Good: Leveraging Corporate Social Responsibility to Improve the Bottom Line
    Care Camps, one of the RV industry’s leading charity partners, will host a panel discussion to talk about ways that philanthropic partnerships can help build relevance for your company, and improve your bottom line. The session will be hosted by Wade Elliot, chairman of Care Camps, and will include discussion from Kathleen Wolfe, Founder & Chief Experience Officer at The Purpose Partners, Amy Paffrath, TV Talk Show Host of “What’s Good”, and corporate partners such as Dometic.
2:30 PM – 3:00 PM
  • Aftermarket Research
    Scott Bahr, president of Cairn Consulting Group, and Bill Baker, senior director of research at RVIA, will discuss key findings from groundbreaking studies conducted by the RV Industry Association on the RV service and aftermarket segments of the industry to help RV dealers and industry partners boost customer satisfaction and sales in these areas.