General Sessions

RVX’s General Sessions, Presented by GM Fleet, are designed for all industry segments (manufacturers, suppliers and dealers) to learn more about changing consumer habits and industry challenges.

Outdoor Experiences and Your New Customers

Wednesday, March 13
8:45 am – 9:45 am
Salt Palace Ballroom
What are the changing habits of younger consumers and their expectations around outdoor experiences? Join Toby O’Rourke, President of Kampgrounds of America (KOA), as KOA releases their latest North American Camping Report, in a discussion focused on attracting new consumers to the RV and camping lifestyle.


Toby O'RourkeToby O’Rourke
Kampgrounds of America, Inc.

Toby O’Rourke is the President of Kampgrounds of America, Inc., the world’s largest system of private campgrounds and leader in outdoor hospitality.In this capacity she oversees the programs, services and marketing that supports the brand’s 515+ franchised and company-owned locations across North America.

Industry Disruptors – How to Lead Versus Follow

Thursday, March 14
8:45 am – 9:45 am
Salt Palace Ballroom
Change doesn’t have to be bad, but why is it so hard for businesses and industries to adapt to change? How can change management lead to innovation and what can we learn from other industries that have gone through disruption?


Katie LinendollKatie Linendoll
Tech Expert
Emmy Winning Personality

Join Emmy Award Winning host, Katie Linendoll, as she leads a panel of expert executives discussing the dangers of not moving at the speed of innovation and why being on the front edge of change can be advantageous to growing your business.


Uri LevineUri Levine
Co-Founder, Waze

Uri Levine is a passionate serial entrepreneur and disruptor. He co-founded Waze, the world’s largest driving traffic and navigation app, with more than 250M drivers around the globe, which was acquired by Google on June 2013 for more than $1.1 billion. Uri has been in the high-tech business for the last 30 years, and has seen everything ranging from failure, middle success and extreme success. He is a world-class speaker on entrepreneurship, disruption, evolution vs. revolutions of markets, mobility and startups.


Uri LevineOmar Johnson
Former Beats By Dre CMO and VP Of Marketing At Apple

As the former Chief Marketing Officer at Beats by Dre, Omar Johnson helped take the company from $120 million to a $1.1 billion-dollar global icon and category leader, becoming the #1 premium headphone in North America, UK, France, Germany, South Korea and Singapore. Prior to his role at Beats, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods and Campbell Soup. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.