The best organizations are willing to disrupt themselves in order to remain relevant to their customers. The 2017 National RV Trade Show delivered several key improvements in show value to our audience such as the 40 Under 40, Top Tech Challenge, RV Industry Awards and educational seminars that were well attended. However, even with the latest improvements to the show there were systemic issues with the RV industry’s largest event. Open House, along with other manufacturer, dealer-focused events currently fulfill most of the order writing needs for the industry in the show environment, which historically had been the focus of the National Show. The National RV Trade Show sat at the end of the current industry show cycle when all new product has been seen. Further, the winter timing, several days after Thanksgiving and before the holiday season, made it nearly impossible to drive extensive consumer media coverage about camping and the RV lifestyle. Now is the time to deliver an event befitting a $50 billion-dollar industry. An event that promotes and celebrates our successes and drives new and innovative product forward, capturing consumer interest and growing the lifestyle.
The name of the new national industry event is RVX: The RV Experience. RVX is designed to spark consumer interest by sending them into dealerships across the country. The event will promote the RV lifestyle by bringing the industry together to unveil the latest products, celebrate innovation, and provide inspiration and education to dealers that will drive RV businesses forward. The name RVX was chosen to increase the focus of the event on consumer sell-through and capture the innovation and access to the exciting lifestyle the industry’s products are offering.
The 2019 RVX event will be held in Salt Lake City, March 12-14. The Spring timing is critical to leveraging national media to highlight the latest and greatest in the RV world and kick off camping season across much of the country.
RVX will kick off your selling season by helping drive consumers to your dealerships across the country, getting consumers excited at the time they are looking for their RV experience. The event will feature only the newest models from RV manufacturers and suppliers, allowing personal time to better understand and the features of their newest offerings. Dealers will also be able to attend strong education programs designed to help you and your teams with enhanced professional development, sales training, service training, HR guidance as well as sharing of best practices, succession planning, and how to recruit staff and skilled labor to your dealership. We realize your technicians and sales staff are busy in your dealerships this time of year, however, we’re confident the new event will better equip your staff to learn about the newest products coming to market as well as how to monetize your service programs which will help raise revenues in your dealership.
RVX is designed to help make the industry stronger overall and complement the Open House and other shows by driving more consumer interest and bringing in more buyers to showrooms across the country. This is a new opportunity to present industry brands and products that will ultimately reach the consumer and drive their interest in the lifestyle. Event content and education will center around how dealers can improve the way they sell RV products and the lifestyle to their market. The RV Industry Association’s leadership has met with the RVDA President and Chairman and outlined the new event strategy. Their response has been extremely positive, and they are committed to helping the event achieve its goals of lifting the entire industry.
The Exhibit Hall space will be reduced nearly 50% in size to highlight the newest and most innovative products from each brand, allowing the show to move around the country hitting new markets and locations every year. The RVX booth space application process in now open, click here to get started!
RV Industry Association staff are currently negotiating rates with hotels in Salt Lake City. Please be patient as we work through each proposal, their proposed rates and availability. We are striving to ensure these rates are fair to our exhibitors and attendees and once we have finalized these contracts, we will announce when housing is open.
The RV Industry Association is committed to working closely with dealers, manufacturers and suppliers on the repair event cycle time so that dealers/technicians are better equipped to fix problems right the first time and get better access to parts and supplies in a timely manner. The RV Technical Institute Top Tech Challenge is designed to elevate the role of the service technician, raising their profile and the importance of service and repairs on a much larger level. Ultimately, we feel this event will help steer more folks to consider RV service careers, an area critical to RV consumers nationwide.
Go RVing is our industry’s national promotional platform designed to attract more consumers to RVing, and it serves as a major catalyst to driving customers into dealer showrooms. Go RVing will stream portions of the RVX event online to millions of potential new customers through their channels and media partners.
We’re excited to create an educational platform that will highlight ways for OEMs, suppliers and dealers to improve their businesses and attract and retain more customers. Content includes identifying ways to improve your sales and marketing and how to better connect with the market. Other educational content will focus on product education, merchandising, increasing customer loyalty, HR and resource planning and much more. The event will feature educational panels, classroom style programs as well as one-on-one learning.
Our $50 billion industry is exciting and growing. We deserve an awards event highlighting the best and most innovative products and leaders that our industry has to offer. We’ll be recognizing the industry leaders for a job well done as well as the top products entering the market.